List of products by brand Supreme
Supreme stocks its own clothing label, as well as other skateboard and footwear brands such as Vans, Nike SB, Spitfire Wheels, Thrasher,[25] and Anti-Hero.[26] Supreme releases two collections each year. Instead of offering the entire line at once, the brand releases small groups of products online and in-store from the current season's collection every Thursday.[7] Supreme invented this retail model known as "drops", which is now widely used in the industry.[27][28]
The brand was founded in 1994 by American-British businessman and fashion designer James Jebbia. During the formation of the brand, Jebbia was inspired by a book on Barbara Kruger's artwork, which influenced the design of Supreme's red box logo with a white Futura Heavy Oblique font.